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Resources

How to pivot your service business online

How to pivot your service business online

We are living through unprecedented times. As a result, most businesses will be affected, some will go bankrupt, and fewer will thrive. If you are a service business that normally provides in person services, you need to pivot online in order to ensure that...

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5 tips to get your inspiration back

5 tips to get your inspiration back

Entrepreneurs have to wear many hats, and take care of many aspects of their business. Through it all, you have to connect with your audience in engaging ways, post on social media and create content in one or more formats. But what do you do if you feel tired,...

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Storytelling for crafting an authentic brand message

Storytelling for crafting an authentic brand message

Do you remember the exact moment you started to love stories? For me, it was a series of evenings, wrapped in the soft velvet of distant memories. ( I was in middle school). My paternal grandmother, Maria, used to share the room with me as she was visiting us for...

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